Can a scent transport you to New York?
The answer is yes, with a few splashes of the ésika’s new fragrance, City Love. City Love embodies the energy of the New York IT Girl: full of energy, life and elegance, leaving a trace of lilies of the valley fused with citric oils.
Creative Director: Itziar Olaechea
Copywriter: Marzia Vargas
Post Production: Zul Studio, Grecia Studios, Plan B
Director of Photography: Basil Fauchier
Photographer: Dennie Leupold
Social Media Production: Javier Sono
City Love’s Ingredients
City Love takes Christmas
TikToks that broke the algorythm
These were all about bringing the perfume to our day to day lives. We ask ourselves: what kind of vanity would it sit in? What kind of sensations would it evoke as we splash it on ourselves? Of course, the ASMR element of it couldn’t be missed.