Indisposable Memories
The goal of this spec campaign is to increase interest in analog photography, hence with the Kodak Brand.
Role
Art Director, Designer, Motion
Year
04/12/2022
People no longer live in the moment in social spaces, as documenting experiences has surpassed the value of having them in the first place. Lets help people live in the moment by placing Kodak Photographers at places where people usually take photos with their smartphones to post on social media, to create indisposable memories.
No one needs to know you are here. (at least not today)
1st Phase.
Kodak advertises the time and places they are going to be shooting at through billboards, and social media.
Maybe now they can. Or not.
2nd Phase.
Developed photos are mailed to the participants.
Delayed gratification at its finest.
Phase 3 / Brand Act
Kodak showcases all photos captured in Chicago, IL by partnering with Art on THEMART, the largest digital art projection in the world.