Bumble gets blurry, so that you can see.
The goal of this spec campaign is to increase interaction with the Bumble Brand. This 360 campaign includes social media posts, a 30 second animated video and out of home material.
Role
Art Director, Designer, Motion
Year
04/12/2022
Making genuine romantic connections online is hard as moves are mostly made based on looks. So, Bumble goes blurry for a month. The faces in every profile picture are partly hidden under a blurred mask to encourage making moves according to personality instead of looks. The further into the talking stage, the more the filter disappears.
